Kia diesel issues?

Just (a few days ago) received this from EMG in Cambridge. I wonder if Kia also needs to quietly update its software? This is the first time I heard about this. Suspicious or a genuine product enhancement?

Dear Mr xxxxx

Service Action notice

We have been advised that a product enhancement is available for your car, xxyyyzzz.  It is important that these improvements are applied and we have been requested by Kia Motors to do so.

As your Kia dealer we like to take care of our customer’s cars.  We believe in Family-Like Care, and that extends from our service to you and to the care we give your car. 

While your car is in our care we will complete a comprehensive Vehicle Health Check to make sure that it is in the best condition possible and will advise you of any actions required. 

We can provide collection and delivery at your home or workplace and we can also arrange alternative transport if required.  You are also welcome to wait in our customer area; we’ll make sure we don’t keep you waiting any longer than we need to. Just let us know what suits you best.

Remember that if repairs are needed we will always use genuine parts from Kia, which are covered by a 2-year warranty and the correct specifications of the latest lubricants.  Our technicians are trained by the Kia Academy and use Kia specialist tools.  At the same time we will use the Kia Global Diagnostic System to make sure the latest updates from Kia are applied to your car.

Please get in touch with us on 01223 478478 to arrange a convenient appointment.

We look forward to seeing you soon.

Yours sincerely