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Showing posts with label appple. Show all posts
Showing posts with label appple. Show all posts

Monday, 20 August 2012

Apple's success and rampant consumerism

I read today that Apple is now the most successful company ever with a market value of $623 billion. Our extended family has a wide range of Apple iPods, iPads and Apple laptops and desktops so I am not surprised at their success: somehow they have a way of making us want their consumer products with each one better than the last.

Of course there is a flip side to this: our whole global society is based on rampant consumerism for growth and yet growth has to be, ultimately, an impossible dream when resources are limited. We are (nearly) all  smitten by the drug of wanting ever more, and ever better, products and rarely are satisfied by what we have.

When did you last go out and buy a product, any product, with the intention of making it last and last? It seems that all consumer products are designed NOT to last more than a few years: washing machines, PCs, kettles, toasters, fitted kitchens, cars, you name it.

I just wonder how our present society and its values will be viewed in 100 years' time?  At what point in the future will the pendulum swing back and will we start to put a real value of quality and longevity again?

Whilst not advocating the "3 choices of wallpaper" communist approach, I do think we now make a rod for our own back by having too much choice and, with it, so much waste. I'm as guilty as you and it is very hard indeed to change one's ways.